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Introduction

Welcome to House of Fashion ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you use our e-commerce website.

Information We Collect

How We Use Your Information

We use your personal information for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing and delivery
• Authentication: To verify your identity through OTP (One-Time Password) sent to your mobile number
• Communication: To send OTPs, order confirmations, shipping updates, and customer service responses
• Account Management: To create and manage your account using mobile number authentication
• Marketing: To send promotional offers and updates (with your consent)
• Improvement: To improve our website, products, and services
• Legal Compliance: To comply with applicable laws and regulations

Payment Information Security

We use Razorpay as our payment gateway. When you make a payment:

• Payment information is transmitted directly to Razorpay using secure encryption
• We do not store your complete credit/debit card details
• Razorpay is PCI DSS compliant and follows industry practices
• For more information, see Razorpay’s Privacy Policy.

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information with:

• Service Providers: Delivery partners, payment processors (Razorpay), SMS providers for OTP, and technology vendors
• Legal Requirements: When required by law, court order, or government authority
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All service providers must keep your information confidential.

Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• SSL/TLS encryption for data transmission
• Secure servers with restricted access
• Regular security audits and updates
• Employee training on data protection

However, no method of transmission over the internet is 100% secure.

Data Retention

We retain your personal information while:

• Your account is active
• Necessary to provide services
• Required by law (typically 3–7 years for financial records)
• Needed to resolve disputes or enforce agreements

Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and personal data (subject to legal obligations)
• Opt-out: Unsubscribe from marketing communications at any time
• Portability: Request your data in a portable format

To exercise these rights, please contact us at the details below.

Cookies Policy

We use cookies to:

• Maintain your login session after OTP verification
• Remember your preferences and shopping cart
• Analyze website traffic and usage patterns
• Provide personalized content and advertisements

You can control cookies through your browser settings; disabling them may affect functionality.

Children's Privacy

Our services are not directed to individuals under 18. If you believe we have collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make changes:

• The updated policy will be posted on our website
• The "Last Updated" date will be revised
• Continued use of our services after changes constitutes acceptance of the updated policy